How We Build Your New Website
Most business owners approach getting a website built with a mixture of hope and dread. Hope that it'll look great and bring in new customers. Dread because of what usually follows: a long list of things they need to supply, a designer who disappears for three weeks, and a launch day that feels more like being handed a car without the keys and told "good luck."
We do it differently. Not because we sat down and wrote a mission statement about it, but because we've seen enough of that process to know it doesn't actually work for the people it's supposed to help.
The Part Most Agencies Skip
Here is the thing that matters most: we write your website content for you.
Not vaguely. Not "we'll help you with it." We sit down with you, ask the right questions about your business, your customers, and what you actually want people to do when they land on your site — and then we go away and write it, leaving you to get on with what you're best at: running your business.
Most web agencies will happily build you a beautiful site, then hand you a Google Doc and ask for your "copy." If you've never written marketing copy before, that's a bit like a builder handing you a trowel and saying "now just do the plastering." A freelance copywriter charges somewhere between £300 and £600 per page. A six-page website is potentially £2,000–£3,500 in writing alone, before anyone touches a piece of code. With us, that's part of the job.
We write like we're talking to your customer, not performing for a judging panel. We don't use phrases like "leveraging synergistic touchpoints" because nobody talks like that, and more importantly, it doesn't help anyone find you.
From Rough Idea to Something Real
You don't need to come to us with a brief, a branding document, or a clear idea of what you want. That's our job to figure out. Most of our best projects start with something like "I need a website, I'm not really sure what should be on it" — and that is absolutely fine. We like that conversation.
We start by listening. What does your business actually do? Who are your customers? What do you want your website to achieve — more phone calls, more enquiries, more bookings? Once we understand that, we can make the right decisions about structure, pages, and content rather than just guessing.
We don't use templates in the sense of pulling something off a shelf and putting your logo on it. Every site is shaped around your business and the people you're trying to reach.
Designing Something You're Actually Proud Of
Before a single word is written or a page is built, we show you how the site is going to look. Layouts, colours, style — all of it. You get to say yes, no, or "can we make that bit a bit less... beige."
This is a proper back-and-forth. We're not presenting you with something and expecting applause because we made it. The design phase exists so that when we move into the build, you already know what you're getting — and you're happy with it.
What "We Write It For You" Actually Looks Like in Practice
A page of good website content isn't just words on a screen. It's the right words, in the right order, making the right argument — for your particular customer, at the moment they're deciding whether to pick up the phone or close the tab.
When we write a page about your services, we're thinking about what your customer is searching for, what questions they have when they land on your site, what would make them trust you, and what would make them act. We're also thinking about how Google reads that page — because a well-written page and a well-optimised page are the same thing, when it's done properly.
Every page we build has the right technical foundations in place from day one: the page title, the description that appears in search results, the structure that tells Google what your business does and where you do it. None of this is bolted on as an afterthought. It's just how we build.
You don't need to send us anything. You don't need to write a single word. You just need to be able to talk to us about your business — which, let's be honest, you can probably do in your sleep.
Choosing the Right Starting Point
We have three levels to get started with, and the pricing below is a genuine guide, not a fixed price list. Every business is different, and the right
For many businesses, a well-built website is everything they need. But for others, the website is the front door to something bigger.
Alongside our website work, we build and maintain a range of ready-made applications — booking systems, customer organisers, email tools, and more. The difference between ours and something you'd find off a shelf is that ours aren't fixed products you have to bend your business around. Each one can be shaped, branded, and configured to work exactly the way you do. We've already built them. They already work. You're just getting a version that's entirely yours. That's the Ri Collection.
If you think something like that might sit alongside your website, it's worth mentioning early — it can change how we think about the build from the start.
And if none of what we've already built quite fits, we can build it from scratch. Custom software is a significant part of what we do. Some of the most interesting projects we've worked on started with "I need a website" and turned into something else entirely — maybe yours will too.
Why Choose Us?
Choosing someone to build your website is a bigger decision than it sounds. You're not just buying a page on the internet — you're picking someone to represent your business online, probably for years.
We're a small team of designers, developers, and writers based in the Lake District. When you work with us, you'll be talking to the people actually doing the work — not a salesperson who hands you off and wishes you luck. We're a software company in the proper sense: we build things. Websites, apps, systems. And we've been doing it long enough to know that getting it right matters more than getting it done fast.
If you've got a rough idea, a half-formed plan, or just a nagging feeling that your online presence isn't doing your business justice, that's exactly the kind of conversation we're built for. So get in touch. What's the worst that can happen.
See What We Can Do
The best way to see if we're a fit for you is to see examples of what we can make. Here are just a few to get you started:
TrailTrack has been the most extraordinary adventure that is still ongoing. We live in The Lake District so what would be more appropriate than an Outdoor Hiking website? We could talk for hours about it, but it would be more helpful for you to see in action exactly what we are capable of.
We talked about The RiCollection earlier and that gives a brilliant idea of what we capable of building. You can see them for yourself here
RiCreate - our very own Content Creator
Visit RiNet the Intranet Solution
Visit RiOrganise the work organiser
If you want to see more in the range then you can view the full collection here. Its growing every day so
RiCollection - View our App Collection
What if I don't know what I want on my website yet?
That's absolutely fine — most of our best projects start with 'I need a website but I'm not sure what should be on it.' We'll ask the right questions about your business and customers, then figure out the structure and content together.
How long does it take to build a website?
It depends on which level you need. A Starter Website typically takes 1–7 days, a Standard Website typically takes 7–14 days, and an Advanced or E-commerce Website typically takes 3–8 weeks. We will confirm a realistic delivery date once we understand exactly what your project involves.
Will my website be optimized for Google from the start?
Yes, every page we build has the technical SEO foundations built in from day one — page titles, meta descriptions, proper structure, and schema markup. It's not an add-on; it's just how we build sites.