Why a 20% email open rate no longer tells you very much
Open rates vary by audience and campaign, and privacy features such as Apple Mail Privacy Protection can inflate them by preloading tracking pixels. Clicks, replies and useful actions are less tidy than one headline percentage, but rather better at showing whether the newsletter earned its keep.
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When Flash was the web's favourite shortcut to animation and interactivity
Flash brought animation, games, audio and video to a great many websites before open standards caught up. Its security, performance and mobile limitations helped browsers and Adobe move away from it; Steve Jobs supplied a memorable shove, but he did not single-handedly switch it off.
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Why people visit your 'About us' page (and what to do with the traffic)
An About page may be an important stop for people checking who is behind a business, but its traffic varies by site and journey. This looks at landing paths and navigation data before deciding what the page — and the homepage — ought to explain.
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