What the 'Crawl Stats' section in Search Console tells you about whether Google actually likes your website
Most people never look at how many pages Google bothers to crawl each day, or how long your server takes to respond. If those numbers are dropping or your response time is creeping up, Google's basically putting you on a slower priority list.
Read more →The honest reason most small business blogs fail (and it's not the writing)
Publishing regularly doesn't mean much if nobody knows what you actually do. A look at why context matters more than cadence, and how to structure content that works for businesses that aren't media companies.
Read more →How the 'Coverage' report's 'Valid with warnings' status is Google's polite way of saying your page is a bit rubbish
Pages marked 'Valid with warnings' are indexed, so job done, right? Except the warnings usually mean missing meta descriptions, soft 404s, or other issues that make Google less likely to actually show your page to anyone. It's indexed in the same way a book filed in the wrong section is technically in the library.
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