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How Search Console's date comparisons can help narrow down when traffic changed
Search Console lets you compare date ranges and find pages or queries whose clicks or impressions changed. That can narrow the timing of a problem, but it cannot identify the cause on its own; check releases, indexing, demand and reporting quirks before blaming a minor update.
Published 2 Sep 2026
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What misspellings in site-search data can tell you (beyond needing autocorrect)
Repeated misspellings can reveal common typing errors, product-name confusion or the words visitors expect to see. They do not decode a customer's mind, sadly, but they can improve autocomplete, synonyms and content when the same patterns turn up often enough.
Published 24 Aug 2026
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Your Instagram Posts Have Turned Up in Search Console. Now What?
Google’s new platform properties can show how Instagram, TikTok, X and YouTube content performs in Search and Discover. This would explain what the reports reveal, how they relate to website data and why putting every number into one enormous dashboard does not automatically make it meaningful.
Published 21 Aug 2026
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How to compare landing-page performance by device in Google Analytics
GA4 provides landing-page and device data, though there is not one universal view that diagnoses mobile conversion for you. Comparing engagement and key events by device can reveal pages worth testing; a gap is a clue, not proof that the small-screen design is guilty.
Published 18 Aug 2026
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Why Google keeps discovering your pages but refusing to index them (and what 'Discovered - currently not indexed' actually means)
That 'Discovered' status in Search Console sounds encouraging until you realise it means Google found your page, had a look, and decided it wasn't worth bothering with. Here's what causes it and which ones you should actually worry about fixing.
Published 16 Aug 2026
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What your bounce rate actually measures (and why a high number isn't always bad)
A visitor landing on your contact page, finding your phone number and leaving gives you a 100% bounce rate for that session — which sounds terrible until you realise they just became a customer. Bounce rate measures single-page sessions, not failure.
Published 7 Aug 2026
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The Search Console 'Page' report that tells you which URLs are competing with each other
When multiple pages on your site rank for the same search term, Google's essentially guessing which one you actually want people to see. The Page report shows you where this is happening, which is your cue to either consolidate content or make your targeting less ambiguous.
Published 1 Aug 2026
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What your Search Console 'Crawled - currently not indexed' pages say about your site structure
When Google crawls a page but doesn't bother indexing it, it's usually not being rude — you've probably got duplicate content, thin pages, or a navigation structure that creates URLs nobody needs. It's actually quite useful feedback if you can be bothered to look at the patterns.
Last updated 3 Aug 2026
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What the 'Crawl Stats' section in Search Console tells you about whether Google actually likes your website
Most people never look at how many pages Google bothers to crawl each day, or how long your server takes to respond. If those numbers are dropping or your response time is creeping up, Google's basically putting you on a slower priority list.
Published 16 Jul 2026
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How the 'Coverage' report's 'Valid with warnings' status is Google's polite way of saying your page is a bit rubbish
Pages marked 'Valid with warnings' are indexed, so job done, right? Except the warnings usually mean missing meta descriptions, soft 404s, or other issues that make Google less likely to actually show your page to anyone. It's indexed in the same way a book filed in the wrong section is technically in the library.
Published 11 Jul 2026
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Why your 'Average position' in Search Console doesn't mean what you think it means
Position 3.7 doesn't mean you're hovering between third and fourth — it's an average across hundreds of searches where you might be first for some queries and nowhere for others. Understanding this stops you from obsessing over meaningless decimal points.
Last updated 3 Aug 2026
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Why your internal site search is probably lying to you about what customers want
Most analytics platforms tell you what people searched for, but not what they didn't find — which is the bit that actually matters. Here's how to spot the difference between popular searches and failed ones, and what to do about the queries that lead nowhere.
Last updated 3 Aug 2026
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Fixing "Not found (404)" Errors in Google Search Console: How to Deal with the "Moved House" Mistake Without Panicking
Deleting a page without a forwarding address is a recipe for frustrated visitors. Here is how to clean up 404 errors without calling an expensive developer.
Last updated 3 Aug 2026
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How to Use the URL Inspection Tool in Google Search Console: The "Check My Work" Button
Stop waiting weeks for Google to update its search results. Here is how to use the "Check My Work" button to inspect, test, and update your pages.
Last updated 3 Aug 2026
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Clicks vs. Impressions in Google Search Console: Reading the Performance Tab Without Drifting Off
Stop staring blankly at the colorful lines in Search Console. Here is how to read your Clicks and Impressions like a normal human being.
Last updated 3 Aug 2026
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What is an XML Sitemap? The "Shopping List" Rule to Stop Google Hunting for Your Content
Stop making Google's search bots hunt through your digital cupboards. Here is how a simple "shopping list" file can get your new pages indexed in minutes instead of weeks.
Last updated 3 Aug 2026
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Google Search Console for Beginners: Opening the Bonnet on What It Is (And Why You Need It)
Think of Google Search Console as your website's dashboard—it doesn't fix the engine, but it tells you when the oil needs changing. Here is how to use it without getting a headache.
Last updated 3 Aug 2026
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The "Left on Read" Problem: Why Google Knows Your Page Exists But Won't Reply
Screaming into the void after hitting publish? Here is what to do when Google knows your website exists but refuses to show it to the world.
Last updated 3 Aug 2026
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