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Why a 20% email open rate no longer tells you very much
Open rates vary by audience and campaign, and privacy features such as Apple Mail Privacy Protection can inflate them by preloading tracking pixels. Clicks, replies and useful actions are less tidy than one headline percentage, but rather better at showing whether the newsletter earned its keep.
Published 31 Aug 2026
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Why people visit your 'About us' page (and what to do with the traffic)
An About page may be an important stop for people checking who is behind a business, but its traffic varies by site and journey. This looks at landing paths and navigation data before deciding what the page — and the homepage — ought to explain.
Published 26 Aug 2026
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What 'unique visitors' can tell you — and what they cannot tell you about your marketing
Unique-visitor counts are useful for reach, but they do not show whether anyone found the page useful or did what you hoped. This looks at engagement, conversions and cost alongside audience size, so the marketing budget is judged by more than a respectable-looking headcount.
Published 20 Aug 2026
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The honest reason most small business blogs fail (and it's not the writing)
Publishing regularly doesn't mean much if nobody knows what you actually do. A look at why context matters more than cadence, and how to structure content that works for businesses that aren't media companies.
Last updated 3 Aug 2026
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Why your marketing probably shouldn't be on TikTok (even though everyone says it should)
Platform anxiety is real, but being everywhere is expensive and often pointless. A practical look at choosing channels based on what you're actually selling, not what's fashionable.
Last updated 3 Aug 2026
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Micro-Communities: Why 50 Obsessed Fans Beat 10,000 Random Followers
You cannot pay your business rent in Instagram "likes"—here is why a tiny group of devoted fans is worth more than a million random followers.
Last updated 3 Aug 2026
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The Three-Option Trick: Letting Your Pricing Do the Selling For You
The way you list your prices changes how people think—here is how to use a simple three-tier menu to guide customers straight to your sweet spot.
Last updated 11 Jul 2026
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Fixing the "Leaky Bucket": Why the Best Marketing is Keeping Your Old Customers
Chasing new customers while ignoring your old ones is like buying a bigger hose to fill a leaky bucket—here is how to patch the holes and grow your business for free.
Last updated 3 Aug 2026
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Why Showing Your Mistakes and Bloopers Actually Sells
People don’t buy from perfect, polished corporate robots—here is how to show your real, human mistakes without looking like a complete liability.
Last updated 3 Aug 2026
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Google Search Console for Beginners: Opening the Bonnet on What It Is (And Why You Need It)
Think of Google Search Console as your website's dashboard—it doesn't fix the engine, but it tells you when the oil needs changing. Here is how to use it without getting a headache.
Last updated 3 Aug 2026
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The Lazy Creator’s Guide: Turning One Good Idea into a Month of Marketing
You have a business to run, not a 24-hour news cycle to feed—here is how to turn one single thought into thirty days of content while you get back to work.
Last updated 3 Aug 2026
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Local Tag-Teaming: How to Grow Your Business by Helping Someone Else Grow Theirs
You don't have to find all your customers by yourself—here is how to tag-team with local businesses that already have the attention of the exact people you want to reach.
Last updated 3 Aug 2026
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The "First Date" Rule: Don’t Propose to Your Customers Too Fast
Screaming "BUY NOW" at a new website visitor is the digital equivalent of proposing to a stranger in a coffee shop—here is how to play it cool instead.
Last updated 10 Jul 2026
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